A food blog income report for other food bloggers and internet entrepreneurs. It includes a comprehensive review of how Gluten Free with L.B. is making money blogging in October of 2016.
These reports are written in an effort to offer encouragement (and a little guidance) to other bloggers and internet entrepreneurs out there. I will be sharing the things that have worked here on Gluten Free with L.B. as well as the pitfalls that have been encountered. After all, the best way to learn is from other people!
Don’t have a blog yet but would like to start one? Visit the How to Start a Blog page to create your own in under 20 minutes!
**Psshhh… wanted to make sure you knew! Some of the links below are affiliate links. If clicked on and an item is purchased then I will get a small percentage of the sale–for that, I am super thankful! 🙂
Traffic for October 2016
56,882 sessions (+62%) | 70,996 pageviews (+63%)
- Google Adsense $44.95
- Gourmet Ads $111.56
- BlogHer $235.91
- Sovrn $49.00
- Affiliates $0
- Sponsored Content $0
Total Income= $441.42
RPM = $6.22
*RPM stands for revenue/mille, or revenue/1,000 pageviews. This helps gauge if monetization strategies are improving (making more money/1,000 pageviews) or getting worse. Since traffic varies from month to month, it is good to have a consistent measurement to determine how well your site is generating income.
- Media Temple $36.50
- Get 20% off your first month with this link.
- Mailchimp $15.00
- Get $30 towards your paid subscription when you sign up with this link.
- Food Blogger Pro $29.00
- TailWind Pinterest Scheduler $10.00
- Vaultpress $5.00
- Promoted Pins $13.00
Total Expenses= $83.50
Total Net Profit = $357.92
A Quick Catch-Up
If you want to catch up and see what GFwLB has been doing for the rest of 2016, check out the income reports from the rest of 2016 here!
Changes Made in October 2016
The Holiday Season for Food Bloggers…
Most likely you have heard it before… The fourth quarter (i.e.-October through December) is the time when food blogs tend to shine. Not only do more people start searching for recipes, thus leading to a surge in traffic for food blogs’ sites, but advertisers are also willing to dish out a little more cash. I like to think of this as the “perfect storm.”
This time last year I had become a little distracted with a side endeavor so I did not get to experience the joy that is known as the Q4 surge. This year, however, it is mind blowing to see the increase in traffic GFwLB has been able to achieve in just a few short months. The chart below shows September’s traffic in 2016 versus October’s traffic.
As you can see, the traffic increased by over 50% from the end of Q3 to the beginning of Q4. And I have a little secret to let you in on… November has been even better!! A large majority of this traffic came from Pinterest. Pinterest brought in a little over 50% of the traffic for the month. My assumption is that all of those promoted pins we talked about back in the Food Blog Income Report for September 2016 started to pay off!
So what does this Q4 Surge mean for You?
Take advantage of the time leading up to the fourth quarter. Make sure you have plenty of pumpkin, squash and Fall-inspired recipes posted well in advance. It may sound crazy but… my first pumpkin recipe was posted in early SEPTEMBER this year!! This means I was creating and developing those No-Bake Pumpkin Pie Balls in late August. It takes a good month for new recipes to gain traction on social media (i.e.-Pinterest), in Google search results, and for other referral sites to find it. So my takeaway for you…
Post Seasonal Recipes at least
1 MONTH in Advance!!
The Internet is Like an Enormous Spider Web…
Please excuse me for stating the obvious but… did you know the “internet” is just in fact a “web” of a gazillion links?! (Gazillion is totally a legit number… right?!) I know we all call the internet the “Web” and know that yes, there are tons of links that point to other pages and make up this super complex system. But have you ever stopped to truly think about the relevance of links?
Four Types of Links
Follow vs. No-Follow
If you have ever done a sponsored campaign you might recall them asking you to make the links to their site “no-follow.” What “no-follow” means is that the link(s) you place in your blog post are given an HTML attribute. This attribute tells search engines to not give the link’s destination any additional bump in organic search traffic due to the link’s presence.
“Follow” links, are what you want pointing to your site. Let’s look at this example to clear things up…
A huge site like MSN.com references a recipe you made for Chocolate Chip Cookies. Since MSN.com pulls a lot of swag on the internet it would really stink if they attached a “no-follow” attribute to the link they placed on their site. This would mean that yes, you will get a huge surge in traffic when their post goes live, but your site will not see any residual increase in organic traffic due to their reference.
Let’s take this same example with MSN.com referencing your Chocolate Chip Cookies recipe. But this time, let’s say that the link they placed on their site was a “follow” link (this is the default, normally.) Not only will you see a huge spike in traffic when they promote their post, but normally you will also see a small bump in organic traffic for many months to come. If MSN.com thinks you’re pretty cool then Google.com starts to give you a little more credibility and thinks you’re pretty cool, too.
Internal vs. External Links
An internal link is a hyperlink that points to another page, image, or resource that is hosted on the same domain. For example, if you have a post on Spinach & Artichoke Stuffed Spaghetti Squash and you let your readers know about another Fajita Chicken Spaghetti Squash Boat recipe by linking to it on your site.
An external link is a hyperlink that points to another page, image, or resource that is hosted on a different domain. For example, say you want to show your readers these 32 oz. mason jars that you bought on Amazon for your Leftover Turkey & Sweet Potato Salad in a Jar recipe. This link would point readers to Amazon and away from your site.
Both internal and external links are important for your site. External links help provide your readers resources, while internal links encourage them to stay on your site longer.
The bottom line is that you want many external, “follow” links from other sites pointing to your site to increase your blog’s credibility as well as adequate internal links to increase engagement and time on your site.
What to Do When Life Gets Overwhelming…
I have one word for you… RELAX!
This is a HUGE inner struggle I deal with almost daily. Ingrained in my brain is this urge to succeed, to achieve, and to constantly be busy. However, sometimes life gets busy and your priorities need to shift.
In October of this year we were away from our house almost 50% of the days in the month. From weddings and bachelor/bachelorette parties to our annual music festival, all of it was fun, but it was busy, nonetheless. For a while I had been wanting to keep up this self-inflicted demand to post 3x/week. I remember taking a deep breath while in Denver, CO and realizing that it would be OK if I only posted twice that week.
Of course it would be OK!! It is not like the sky would fall or the Earth was going to freeze over if I happen to skip a day while I am on vacation. And that single revelation was life-altering for me.
Now don’t get me wrong… there are times when you need to push past your longing to chill and conquer the resistance you feel. (Has anyone else read The War of Art by Steven Pressfield?! An absolute incredible must-read for any creative soul!) But there are also times that it is better for you to sit back and enjoy your family, friends, and/or solitude… remembering that it is more than OK to just be. After all, the blog will always be there tomorrow.
With that said…
Taking Time Out to Think Big…
During these times of relaxation/recuperation, I find my mind starting to wander. Lofty dreams and goals start to set in and I tend to find a new sense of creativity and purpose in life.
It is as if our brains need to press the mute button in order to have enough quiet to create.
My encouragement to you is to take time. Go for a walk, write in your journal, lay out in the grass on a sunny day. Do whatever it is you have to do to let your brain breathe. And when you do, embrace the flow of thoughts, embrace the outlandish ideas, embrace the wild dreams and embrace the beauty that is creativity.
I would love to hear any questions, comments or things that have been working well for you on your site…
Leave Any Questions/Comments You Have Below
What’s going on for November’s Food Blog Income Report?
You Never Know Who is Reading Your Blog…
- The fact that big sites could be reading your blog and how to catch their attention!
A Little More About My “Big Idea”…
- A sneak peek into what is coming for the blog in 2017.
Do not forget about your affiliate links!…
- How to optimize the income you receive from affiliates.
The After-Thanksgiving Slump…
- What happens to traffic after the biggest food holiday of the year.
YAY!! You made it to the end! Once again, I give you a virtual smiley face sticker for sticking around. 🙂 If there was something I touched on in the post but you would like more information about, please comment below and I will give more details in the next post or send you a personal e-mail response.
Until next month’s report!
**Some of the links in this post are affiliate links. If clicked and an item is purchased I will receive a small percentage of the sale, at no additional cost to you!**